Microsoft Introduces Generative AI Tools To Boost Creativity
Artificial intelligence has revolutionized our digital interactions. AI has evolved beyond a mere tool, now serving as a companion that can guide users through tasks and spark creativity both in professional and personal settings. I recently covered Microsoft’s fall event, where the company unveiled a range of new AI-infused hardware and software offerings aimed at bringing AI to the forefront of our digital lives.
Among these innovations is Microsoft’s generative AI-driven Copilot, designed to enhance productivity by automating tasks, offering assistance with documents, and providing valuable insights. While these capabilities are becoming commonplace in the realm of AI, they are nevertheless essential.
Microsoft’s Newest AI-Assisted Creativity Tools
In the new Microsoft 365 graphic design app, Designer, AI-driven features using OpenAI’s Dall-E 3 model have been introduced for image editing. These features include generative expand, generative fill (coming soon), and generative erase for extending images, adding objects, and removing unwanted elements. Dall-E 3 will also be used for generating original images in Designer.
Bing’s Image Creator now utilizes the Dall-E 3 model to improve the accuracy of user requests, rendering detailed images. Designer has been integrated into Bing for easier editing of AI-created images.
Microsoft Paint in Windows 11 has integrated AI features like digital background removal and layers. Paint users can now use Cocreator, a chatbot within the app, to generate images based on text descriptions.
In Microsoft Photos, AI simplifies picture optimization with features like background blur. OneDrive’s search function has also been enhanced for better content organization.
The Snipping Tool now extracts text from images, supports audio and mic for creating videos, and redacts sensitive information. It’s useful for corporate documents and social media content creation.
Clipchamp, Microsoft’s video editing app, includes auto compose for scene suggestions and quick video clip creation.
Microsoft is planning to expand its AI-driven apps and services for increased productivity and creativity in the future.
A Muse Yourself
Microsoft’s Copilot in creative apps aims to inspire and enhance quality and creativity. It aligns with the growing “creator economy,” which has seen millions of new creators monetizing their content online.
Creative tools like Adobe’s Creative Cloud and Microsoft’s new releases empower users to monetize their creative work. However, while Microsoft’s tools are beneficial for creative workflows and generating ideas, they may not compete with Adobe for enterprise content creator customers.
Copilot Meets Users Where They Are
Microsoft targets users who create multimedia content as part of their daily tasks, but it’s not their primary job. Copilot, integrated into Microsoft’s common applications, eliminates the need to switch between AI tools. It aims to make contextual assistance a part of users’ daily workflow, enhancing productivity and creativity. However, not all Microsoft 365 productivity tools have incorporated AI features yet, with PowerPoint being a notable example. Users are looking forward to AI assistance in PowerPoint but, currently, it’s not available..
Drawing A Conclusion
Microsoft’s AI-enhanced creative features are great for beginners and small businesses in need of simple graphic tools, but they won’t replace professional suites like Adobe Creative Cloud. However, Microsoft’s tools inspire and cocreate, potentially unlocking creativity. As Microsoft expands these offerings, it contributes to the growing creator economy.
Stay tuned for more insights from Adobe MAX and Microsoft’s role in empowering the creative community. To learn more about Copilot’s impact, check out the Six-Five Podcast’s discussion with Matt Barlow, VP of Windows and Surface Marketing at Microsoft.